Ethiek’s Breakthrough: Dominating the Market with Smart Strategy
How Ethiek’s Strategic Launch of Fabric Whitener Disrupted a Crowded Market and Drove Exceptional Growth
The Results
Units Sold
Within ONE Month of launch
Reached Best Selling Rank of
Within ONE MONTH of launch
Click Through Rate
Conversion Rate
The Challenge
Ethiek, launched an eco-friendly Fabric Whitener in a crowded category, approached Growpreneur with key challenges that were limiting their market penetration and sales growth.
Competitive Category Entry
Ethiek launched its fabric whitener in a highly saturated market, where breaking through the noise was a major challenge.
Dominant Market Leader
The brand had to compete directly with Vanish, a trusted household name and dominant player in the whitener category.
Limited FBA Presence
With only one FBA location at launch, Ethiek’s reach and delivery capabilities were initially restricted.
Zero Social Proof
The product entered the market with no existing reviews or ratings, making it harder to build credibility and consumer trust.
Premium Pricing Challenge
Ethiek’s eco-friendly formula was priced higher than Vanish, making it challenging to convert value-conscious customers.
Lean Marketing Budgets
The brand had no access to massive advertising budgets, limiting its ability to push visibility through traditional paid channels.
Our Solution:
Growpreneur crafted a custom strategy to help Ethiek break through the clutter—focusing on sharp positioning, boosting organic visibility, and launching data-backed campaigns to drive conversions, all while overcoming pricing and trust barriers in a legacy-driven category.
Keyword
Led SEO
Keyword Led SEO
Used high-volume keywords at the beginning of the title to maximize organic visibility.
Premium Visuals
Deployed high-quality images and human-face video ads to build trust and boost engagement.
Wider FBA Reach
Expanded from 1 to 3 FBAs, combined with “Deal of the Day” and optimized thumbnails to increase CTR.
Key Implementation Strategies
Banner Ads on Keywords
Ran banner ads on key search terms, driving traffic directly to the brand store for better conversion.
Influencer & Video Ads
Leveraged influencers and product explainer videos, targeting main keywords and competitor pages to build brand .
SP Exact Match Campaign
Focused on top 3 high-TOS keywords in Sponsored Products (SP) campaigns, targeting the most relevant customers.
Competitor Targeting
Ran SP product targeting ads on direct competitors to capture a share of their audience and increase visibility.
Category & Price Targeting
Used SP category targeting with a price filter to expand reach while maintaining relevance in the market.
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