Amazon Growth Strategy for a Newly Launched Product in the FMCG Chocolate Gift Category
How a New Chocolate Brand got into Amazon Best-Seller
A strategic launch that blended gourmet indulgence with data-led performance marketing
The Results
Sales
In One Month
Units Sold
Per Month , Outpacing Other Chocolate Players
Best Seller Rank of
Second Only to Ferrero Rocher
ROI Improved to
Was 0.43 At Launch
The Challenge
7 Bazzari,launching a new premium chocolate brand on Amazon, faced a series of challenges that were limiting their ability to scale and compete effectively:
No Initial Brand Recognition or Funding
Entered the market without any prior brand presence, community, or investor backing — relying purely on product strength.
Highly Saturated Category
Competed directly with well-established gourmet chocolate and gifting brands like Loyka, Entisi, and TCN,
Operational Bottlenecks with Delivery
Early customer experience was affected by delayed deliveries, leading to potential churn and negative first impressions.
Aggressively Priced Products
The brand entered at a very competitive price point, which left little margin for error or flexibility in early-stage marketing or logistics.
Limited Marketing Budget
Operated on a tight budget, limiting options for influencer collaborations, paid media, or top-tier creatives .
No Enhanced Content
The absence of A+ or Premium A+ content further affected the product listings’ ability to communicate value and drive conversions.
Our Solution:
Growpreneur crafted a custom strategy for 7 Bazzari, focusing on boosting brand visibility, optimizing premium pricing, educating the market, and using targeted marketing to drive sales — all while addressing inventory and operational challenges.
Multi-Warehouse FBA
Launched inventory across three FBA centers, ensuring quicker delivery times for metro customers and reducing cart abandonment due to delayed shipping.
High-Quality Listings
Invested in strong creative assets — including infographics, lifestyle imagery, videos, and A+ content — to build trust and drive conversions, even in the absence of early reviews.
Advanced Keyword Research
Used Helium 10’s Cerebro to run deep keyword and ASIN-level competitor analysis. This helped identify high-performing search terms and optimize listings and ad campaigns with precision.
Key Implementation Strategies
Auto Campaigns for Discovery
Deployed auto campaigns during the early stage to discover converting search terms, gather data on customer behavior.
Exact Match Campaigns
Focused Sponsored Products campaigns on the top 5 high-search-volume keywords with aggressive top-of-search placements.
Defensive Advertising
Ran brand keyword campaigns to secure top positions on search pages and targeted own ASINs to retain visibility on product pages.
Continuous Optimization
Regular bid adjustments, placement optimizations, and addition of negative keywords to maintain campaign efficiency
Keyword Segmentation and Targeting
Categorized keywords into segments such as “Dubai Chocolate”, and strategically targeted each group through Sponsored Products
Product Targeting
Initiated SP product targeting campaigns specifically against relevant competitor ASINs.
Category Targeting
Used SP category targeting with price filters to reach premium customers.
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