7 Bazzari’s Remarkable Growth in the Premium Food Market
How 7 Bazzari Turned a Festive Treat into a Sales Sensation
A strategic Holi launch that blended tradition with performance marketing success
The Results
Units Sold
With NO SOCIAL MEDIA branding
Reached Best Selling Rank of
In 3 days amongst all traditional sweets players
Conversion Rate
Click-Through Rate
The Challenge
7 Bazzari, launched a new product Mewa Gujiya for Holi, approached Growpreneur with several challenges that were hindering their ability to scale effectively:
Low Brand Recognition
As a new player in the market, 7 Bazzari struggled to establish brand awareness and trust with consumers with 0 reviews.
Intense Competition
Competing against well-established brands with loyal customer bases made it difficult for 7 Bazzari to stand out.
Premium Pricing
The higher price point of the Mewa Gujiya made it less appealing to price-sensitive customers during the festive season.
Limited Marketing Resources
With no substantial advertising budget, 7 Bazzari struggled to generate visibility and buzz for the product.
Inventory Risk
Without FBA options and with a target of 500 units, the brand faced a significant risk of unsold stock sitting idle in the warehouse.
Our Solution:
Growpreneur crafted a custom strategy for Basil, focusing on boosting brand visibility, optimizing premium pricing, educating the market, and using targeted marketing to drive sales — all while addressing inventory and operational challenges.
SEO Optimization
Crafted an SEO-friendly title, backend search terms, and optimized listing to improve organic visibility and rankings.
High-Quality Visuals
Developed high-quality listing images and A+ content to enhance product appeal and engagement.
Targeted Advertising
Executed a well-crafted ad campaign strategy focused on reaching the right audience, driving conversions, and boosting sales.
Key Implementation Strategies
Exact Match Campaigns
Launched well-targeted exact match campaigns with high TOS, ensuring maximum visibility .
Competitor Page Targeting
Targeted direct competitor pages in the same price range and sub-category to capture customers.
Seasonal Upselling
Focused on the sweets category page to upsell Gujiya during the Holi season, taking advantage of festive demand.
Video Ads for FOMO
Ran video ads to create a sense of urgency and FOMO, motivating customers to purchase Gujiya for Holi .
Remarketing Strategy
Implemented remarketing strategies to target views and purchases, capitalizing on the short sales window .
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7 Bazzari’s Mewa Gujiya entered the market during the festive Holi season, a time saturated with traditional sweet options and fierce competition from legacy brands. With no prior social media branding or influencer support, the challenge was to drive visibility and demand for a high-quality, premium-priced Gujiya in a short seasonal window.
Focused on the sweets category page to upsell Gujiya during the Holi season, taking advantage of festive demand.