Growpreneur
š Crack the Zepto Code: Hyperlocal Ads That Deliver Results in Minutes, Not Days!
Growpreneur Blogs
Crack the Zepto Code: Hyperlocal Ads That Deliver Results in Minutes, Not Days!
Growpreneur Blogs
Crack the Zepto Code: Hyperlocal Ads That Deliver Results in Minutes, Not Days!
Introduction
Zepto Ads offers a variety of campaign formats similar to ad structures on platforms like Amazon, but tailored for the quick commerce environment. Hereās how we can categorize Zeptoās ad formats in the SP / SD / SB model:
1.ā ā Sponsored Product Ads (SP Equivalent)
These are Sponsored Listings on Zepto.
They promote individual products (SKUs) within the appās:
- Search results
- Category pages
- Product recommendations
Key Features:
- Pay-per-click (PPC) model ā youāre charged only when someone clicks.
- Great for pushing fast-moving SKUs, launches, or seasonal items
- Appears organically but with a āsponsoredā tag, blending into user experience
Ideal For:
- Driving direct conversions
- Boosting product visibility
- Competing in high-intent search spaces (e.g., āmilk,ā āsnacksā)
2.ā ā Sponsored Display Ads (SD Equivalent)
These are Display Banners on Zepto ā shown in high-traffic, visual spaces like:
- Homepage banners
- In-between category pages
- Checkout or post-purchase screens
Key Features:
- Charged on CPM (cost per thousand impressions) or fixed placements
- High impact, visual branding format
- Can be static or GIF
- Often used for combo offers, festive sales, or D2C discovery
Ideal For:
- Driving awareness and top-of-funnel engagement
- Promoting new launches or offers
- Supporting broader brand-building goals
3.ā ā Sponsored Brand Ads (SB Equivalent)
While Zepto doesnāt call it āSponsored Brand,ā the Brand Zone or Brand Store Takeover options serve a similar purpose.
These campaigns let brands:
- Own top slots in search with branded creatives
- Show multiple products together (like bundles or collections)
- Create a mini-storefront inside the app experience
Key Features:
- May include logo + custom message + product carousel
- Custom targeting and scheduling
- High brand recall ā especially during category browsing
Ideal For:
- Building brand affinity
- Cross-selling multiple SKUs
- Dominating category-level real estate (e.g., āBeveragesā or āBreakfast Essentialsā)
Conclusion
Zepto Ads brings high-impact advertising to the fast-paced world of quick commerce. By aligning with the SP/SD/SB model, brands can target users across the funnel. It helps drive instant conversions, boost brand visibility, and dominate category spaces. With flexible formats and hyperlocal reach, itās built for real-time performance. Zepto Ads is the smart, fast, and effective way to connect with todayās on-demand shoppers.
